When and how should I use Sub Headers?

Sub-headers are a great way to break up long blocks of text and organize your content for easier reading. Here are a few tips on their use.

Table of Contents: 

Sub-headers are an easy way to break up large blocks of text. They allow readers to skim through the document and also make it easy for them to find the information that is most relevant to them. Subheads are an effective tool that can be used to direct readers' attention and to keep them engaged. 

Tips on the use of Sub Headers

Knowing that subheaders are helpful is great, but how do you use them effectively? Here are a few things that subheaders should do to be effective: 

  • Introduce the information that that section should cover.
  • Be short and to the point. 9 -10 words maximum, and shorter is better. 
  • Tell a story. The reader should be able to skim through the subheaders and get a general idea of what the entire article will cover.
  • Break up longer texts into sections. For example, for blogs, each section should ideally be no longer than 2-3 paragraphs. 
  • Catch the reader's attention. Because many people skim through the headers first before they decide to read the article, the headers have to grab their attention and make them want to read more. 

    Please note that a minimum of 1 subheader is needed per article to be submitted. For shorter content around 200 words, this can take the form of a subheader to the title if a no-section break is appropriate.

How to Format Sub Headers


Here in Tempesta Media, we use the Associated Press (AP) writing style as the default unless the customer has specified otherwise in their Voice Profile. 

The Associated Press Stylebook is one of the major industry standards for content creators. It is a writing style that is used by writers/editors worldwide to ensure consistency and clarity.

Capitalization is one of the trickiest things to get right in content writing. There are a few things that will help you make the right choices. Please see below the guidelines for Subheadings.

According to AP style, subheads follow sentence case formatting. This means that you capitalize the first word in the sentence only.  Should be capitalized:

  • only the first word 
  • proper nouns

Example 1: Wildcats win in overtime.

Example 2:  The art of painting portraits in Australia.

Example 3:  How to see your return on investment with custom content.

For the purposes of the Tempesta Media Platform, subheads need to be in the size of H3. Please see the screenshots of how they can be formatted.

Option 1. Choose “H3” from the main bar above the article.



Option 2. From the main bar above the article open the “Format” menu and choose “Formats”.


Then select “Headers” and the appropriate header option, in this case, H3.